Privacy Policy
Last updated: October 14, 2025
At Opti, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing analytics platform for Shopify stores. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.BETA NOTICE: Opti is currently in beta testing. The platform is provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement. By participating in the beta program, you acknowledge that: • The service may contain bugs, errors, or incomplete features • AI recommendations should be verified before implementation • Service availability and performance are not guaranteed • Data accuracy may vary during the beta phase • Features may change or be removed without notice Your use of Opti during beta is entirely at your own risk and discretion. We shall not be liable for any damages, losses, or adverse outcomes resulting from your use of the beta service, including but not limited to financial losses from campaign changes, data inaccuracies, or service interruptions. We appreciate your participation in helping us improve Opti.
1. Information We Collect
1.1 Information You Provide
We collect information that you voluntarily provide to us when you:
- Register for an account
- Join our waitlist
- Connect your Shopify store
- Connect advertising platforms (Google Ads, Meta Ads, TikTok Ads)
- Contact us for support
- Configure policies and preferences
This information may include:
- Name and email address
- Company name and business information
- Payment information (processed securely through third-party payment processors)
- Communication preferences
1.2 Data from Connected Platforms
When you connect your platforms to Opti, we collect:
- Shopify Data: Order data, product information, customer purchase patterns, revenue metrics
- Advertising Platform Data: Campaign performance, ad spend, click data, conversion metrics from Google Ads, Meta Ads, and TikTok Ads
- Analytics Data: Attribution data, ROAS calculations, performance trends
We only access data necessary to provide our services and only with your explicit authorization through OAuth or API connections.
1.3 Automatically Collected Information
When you use Opti, we automatically collect:
- Device information (browser type, operating system)
- Usage data (features used, time spent, actions taken)
- Log data (IP address, access times, pages viewed)
- Cookies and similar tracking technologies
2. How We Use Your Information
We use your information to:
- Provide Our Services: Analyze your advertising performance, generate AI recommendations, track ROAS, and optimize campaigns
- Improve Our Platform: Understand usage patterns, develop new features, and enhance user experience
- Communicate With You: Send service updates, respond to inquiries, provide customer support
- Ensure Security: Detect fraud, prevent abuse, and protect our users
- Comply With Legal Obligations: Meet regulatory requirements and respond to legal requests
- Marketing: Send promotional communications (you can opt out at any time)
3. How We Protect Your Information
We implement industry-standard security measures including:
- Encryption: All data is encrypted in transit (TLS/SSL) and at rest (AES-256)
- Access Controls: Strict role-based access controls and multi-factor authentication
- Regular Audits: Security assessments and vulnerability testing
- Secure Infrastructure: Hosted on enterprise-grade cloud infrastructure with SOC 2 compliance
- Data Isolation: Your data is logically separated from other customers
- Employee Training: Regular security and privacy training for all team members
While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
4. Data Sharing and Disclosure
4.1 We Do NOT Sell Your Data
We do not sell, rent, or trade your personal information or business data to third parties.
4.2 Service Providers
We may share data with trusted third-party service providers who assist us in:
- Cloud hosting and infrastructure (e.g., AWS, Vercel)
- Payment processing (e.g., Stripe)
- Analytics and monitoring
- Customer support tools
These providers are contractually obligated to protect your data and use it only for the purposes we specify.
4.3 Legal Requirements
We may disclose your information if required to:
- Comply with legal obligations or court orders
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Respond to government requests
4.4 Business Transfers
If Opti is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
5. Data Retention
We retain your information for as long as:
- Your account is active
- Needed to provide you services
- Required by law or for legitimate business purposes
When you close your account, we will:
- Delete or anonymize your personal information within 90 days
- Retain aggregated, anonymized data for analytics
- Keep records required by law (e.g., tax records, transaction history)
6. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of your personal information
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal information
- Portability: Receive your data in a machine-readable format
- Opt-Out: Unsubscribe from marketing communications
- Restriction: Request we limit how we use your data
- Objection: Object to our processing of your information
To exercise these rights, contact us at privacy@optiads.ai
7. International Data Transfers
Opti is based in [Your Country]. If you access our services from outside [Your Country], your information may be transferred to, stored, and processed in [Your Country] or other countries where our service providers operate.
We ensure appropriate safeguards are in place for international transfers, including:
- Standard contractual clauses approved by regulatory authorities
- Adequacy decisions by relevant data protection authorities
- Privacy Shield certification (where applicable)
8. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your preferences and settings
- Understand how you use our platform
- Improve our services
- Provide personalized experiences
You can control cookies through your browser settings. Note that disabling cookies may limit some functionality.
9. Third-Party Links
Our platform may contain links to third-party websites or services (Shopify, Google Ads, Meta, TikTok, etc.). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
10. Children's Privacy
Opti is not intended for users under 18 years of age. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately at privacy@optiads.ai
11. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect, use, and share
- Right to delete personal information
- Right to opt-out of the sale of personal information (we do not sell your data)
- Right to non-discrimination for exercising your rights
To exercise these rights, email privacy@optiads.ai or call [Your Phone Number]
12. GDPR Compliance (European Users)
If you are in the European Economic Area (EEA), we process your data based on:
- Consent: You have given clear consent for specific purposes
- Contract: Processing is necessary to fulfill our contract with you
- Legal Obligation: We must comply with the law
- Legitimate Interests: We have legitimate business interests that don't override your rights
You have the right to lodge a complaint with your local data protection authority.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last updated" date
- Sending you an email notification (for significant changes)
Your continued use of Opti after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us: